Head of Marketing, APAC

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Job Description: Head of Marketing, APAC

Location: Singapore

Reports to: Managing Director, APAC

About Avado:

Avado believes in unlocking potential and changing lives. Our digitally-powered learning gives people and businesses all over the world the critical skills they need to succeed in today’s rapidly changing world – and tomorrow’s. Our unique approach to lifelong learning combines deep expertise, collaborative learning, scalable technology and award-winning learning design to deliver experiences that have rea impact. Our goal is to reinvent learning for fulfilling lifelong careers.

Avado APAC are a strong, established and growing business on the cusp of Startup and SME. We work hard, and enjoy our work as well as the people we work with. We have a dynamic, agile and fast-paced business environment with a busy but fun office in the CBD. Thanks to our leading product set and excellent customer base, our business continues to grow steadily and healthily year on year.

About the role:

We are looking for a dynamic, high-performing Head of Marketing professional with a strong track record in performance marketing. You have strong B2B marketing experience achieved across results driven organisations and you have a proven track record of success, a strong network, enjoy working in a challenging environment, and love to succeed.

What you'll do:

  • Develop and deliver the marketing strategy to grow a small but successful B2C and B2B business from $5m to $15m in 3 years
  • Manage the APAC Digital Marketing Manager and build strong and effective stakeholder relationships with the global marketing team (UK HQ) and APAC senior management, sales and product teams
  • Work with the global Marketing Team to position our products and solutions effectively with maximum impact in the APAC market
  • Lead the creation and publishing of white papers, product collateral, blog posts, case studies and SME interviews in order to position Avado as a thought leader in the digital transformation space
  • Improve upon our core methodology for building a B2B sales and marketing pipeline and work closely with the sales team to apply
  • Support sales teams with best in class sales collateral (strong product, client, and learner stories)
  • Work with the Senior Marketing Manager on the planning and execution of all digital and offline marketing, events and trade shows; SEO and SEM, eDM, monthly marketing webinars, participation in industry events, PR and speaking opportunities
  • Plan and execute campaigns in APAC markets to generate leads for our telesales and corporate sales teams, constantly optimising performance (media, creative, website performance, customer journey optimisation, lead nurturing etc)
  • Create and deliver impactful digital marketing campaigns, making best use of all assets and platforms available
  • Be accountable for marketing performance and KPIs, and ensure regular and accurate reporting
  • Own and manage the marketing budget
  • Any other duties as required

About the experience and skills required:

  • Extensive hands-on digital marketing experience which includes a proven track record within both B2C and B2B marketing
  • A commercial leader with experience working with corporate sales teams and global stakeholders
  • Proven success in performance-based lead generation
  • Highly results-oriented and data focused
  • Ability to influence, motivate and develop relationships with a wide range of partners and individuals
  • Highly organised and structured in planning / project management, with the ability to deliver projects, campaigns and initiatives on time and within budget, allocating resource (internal and external) to facilitate
  • Quality focused; able to achieve excellence and prioritise marketing activities for optimum business benefit within challenging timeframes
  • Experienced in use of Hubspot, Salesforce and WordPress
  • Passion for lifelong learning
  • Excellent verbal and written communicator

What you’ll get:

  • Lots of space to bring your great experience to make a real impact.
  • The opportunity to work in a role in which you can make a genuine difference to people’s lives.
  • A home in our growing, ambitious team, whose sharp focus is growing the future skills of the workplace.
  • • The opportunity to truly own and be responsible for making great things happen, making a real difference and working with some of the world’s leading brands.
  • A fast and furious, exciting place to be with real challenge and a meaningful opportunity 


Avado Learning is committed to the principle of equal opportunity in employment. Accordingly, we do not discriminate on the grounds of race, colour, nationality, ethnic or national origin, religion or belief, disability, trade union membership or non-membership, sex, sexual orientation, marital status, age, or being a part time or fixed term worker.

Or, know someone who would be a perfect fit? Let them know!


6A Shenton Way
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Perks & Benefits

  • Learning, Growth & Development 📚

    Being part of Avado means we can choose to study any of our programmes. In 'normal times' we also hosted regular 'Learning Days' (and these are subject to review now that we work in a more 'hybrid' way.) We have an incredible amount of expertise and talent across the business, so we want to spend time sharing, learning from each other, and celebrating it - we're currently working out how best to do this in the new world of work.

    Our learning philosophy is simple: Our Value of Empowerment, alongside our belief that each and every Avado person is on a unique developmental trajectory, according to our own individual needs and desires, have led us to:

    - Get access to an executive-level coach, on-demand, through our partnership with Bravely.

    - Have an opportunity to work in a more focused, programmatic coaching set up with a coach-in-training, through our partnership with the University of East London, Europe's leading institution for Positive Psychology and Coaching Psychology research and teaching.

    - Either become a mentor for, or be mentored by, another Avado person.

    - Attend periodically-run leadership development workshops, where we share cutting-edge research in leadership thinking. This is then something we can work on with our coach, to make sure we're really making the most out of our leadership learning experience.

  • Work Life Balance ⚖

    Our purpose-built and always-evolving Hybrid Working Environment allows us to flex the place and time of our work. We invite anyone to work from anywhere within any of the countries we are legally permitted to employ people and where individuals have a legal right to work (UK, Spain, Singapore and Hong Kong.)

    Generally our philosophy is simple. If you can and want to work in our collaboration space in White City, West London, you are invited to do so. This will typically be for those times you need to work in-person with colleagues, clients, learners or partners. We also invite you to work from your home - you will just need to show us that you are sufficiently set up at home in order for us to consider your application.

    This flexibility allows us to make choices about how we work; typically, focused or confidential / sensitive work will be done at home, and collaborative / cooperative / coordinated work would be done in the office.

  • Mind and Body Health 🏋🏿

    For us, healthy people create a healthy business.

    On the mental health side, in addition to giving access to up to four structured counselling sessions with a qualified practitioner, we also try to make sure that work itself isn't taking a toll on our health or lives. We offer mindfulness practices on Mondays and Fridays to start and end the week in mindful bliss. (Oh, and because of Perkbox, we get free access to Aura, a leading Mindfulness app.)

    We over-communicate to make sure people feel as connected to the business and each other as possible. We also all have full visibility of where the business is going, how we're performing, and the difference we're making. All of these attributes of our culture are proven to create positive mental health outcomes.

    On the physical side, our partnership with Perkbox gives us access to a range of exercise and nutrition apps and other products.

  • Holiday 🌴

    Time off is very important in our business; we're all busy, we're all energised and we're all pursuing wonderful things. This can be tiring, especially when you layer on the complexities of our unique business and the ambiguity that is ever-present in the marketplace. So we are all strongly encouraged to make full use of our holiday entitlements:

    - We get 25 days holiday, plus relevant public holidays wherever you are based;

    - This increases to 26 days after 2 years' service, and to 27 days after 4 years' service;

    - We get our birthday off every year;

    - We can buy up to five additional holidays per year in January, subject to the salary sacrifice rules in place at the time.

  • Enhanced Time off with a New Born 🐣

    We offer up to 3 months' paid 'maternity leave' for eligible people (subject to the relevant laws at the time) in the UK. Following this, the statutory rates will apply.

  • Cycle to Work 🚲

    We are all able to participate in the UK Government's Bik2Work scheme, and at Avado that allows us to purchase a bicycle and equipment up to a limit of £2,500!

  • And a whole range of perks!

    From discounted cinema tickets to discounts on our grocery shopping or personal technology, we've got it covered thanks to our partnership with Perkbox.

Workplace & Culture

Our culture balances the support and structure of an established business, with a pace and adaptive environment more akin to a start up. We trust our people as adults to bring their entire self to what they do and to own the ‘how’ and ‘where’ of their work.

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